Local search is an area that is becoming increasingly fundamental for any SEO strategy. As search engines aim to provide users with highly relevant results, one of the main aspects they have focused attention on is search personalization, and giving users results based on their location is a crucial component.
The following statistics indicate just how paramount local search has become:
73% of all online activity is related to local content (Google)82% of local searchers follow up with a phone call or a visit to your physical location (TMP/Comscore)40% of all mobile searches have local intent (Google)For Google in particular, this move towards greater personalization will continue to weigh heavily on their ranking algorithm. So if you expect your website to perform well, local search optimization is something you should be focusing on. How can you get started? Here are a few tips that will help you optimize your Google + Local listing and establish a presence in local search results.
See on www.searchenginepeople.com