So what does this mean for competitive intelligence? It means that the easy research, the easy to do analysis, or the “obvious” conclusion is not necessarily going to get you to the truth. In fact, the harder you have to work to dig out the facts and then to make sense of them, the more likely it is that you will get it right. As the same article said. “When we want a well-reasoned decision, we say think long and hard, which isn’t all that different from think slow.”.
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